ROCS Local Market expands Smoke on the ROCS BBQ in Berkeley County

MARTINSBURG, W.Va. – ROCS Local Market announces the expansion of its Smoke on the ROCS BBQ menu featuring smoked pulled pork sandwiches, ribs and brisket plus home-style side dishes including baked beans and smoked macaroni and cheese. ROCS, a family-owned and -operated chain of 15 local convenience stores, recently began serving barbeque at two of its ROCS Fresh Kitchens at 39 Kelly Island Road in Martinsburg and 1224 TJ Jackson Drive in Falling Waters, West Virginia. Customers can order barbeque every day from 10 a.m. to 9 p.m. at these two stores.

“We prepare and slow smoke our meat on site, creating a moist, tender barbeque that our customers are loving,” said Jason Roach, owner/operator of R.M. Roach & Sons Inc., parent company of ROCS. “When we sell out, we’re out until we can smoke some more.”

Barbeque is the newest addition to ROCS Fresh Kitchen, which is ROCS’ on-site fresh-to-order food service that offers a variety of home-style foods ranging from subs and sandwiches to fruit smoothies and fried chicken. “We’re aiming to deliver competition-level barbeque to the area—barbeque that you can count on to always be tender and delicious,” Roach said. “We’ve mastered our recipes over the last several months, and we can promise you consistent delivery of truly great barbeque.”

An experienced pit master in local barbeque competitions including the one at Pickin’ in the Panhandle, where he led the Sunfire Energy Solutions team a few years ago, Roach used his passion for barbeque as inspiration for Smoke on the ROCS BBQ. “We smoke our meats until they are fall-off-the-bone tender, some taking 10 hours or more,” Roach said. “Customers then can choose to sauce their barbeque with one of our three house-made barbeque sauces. The Sweet Heat sauce was created in my very own kitchen.” The barbeque sauces include Sweet Heat, a hot and spicy sauce with a hint of sweetness at the end; Tangy, a blend of chipotle and citrus flavors; and Sweet & Smoky, a classic smoky barbeque sauce.

The company has received many positive reviews from customers since it first introduced Smoke on the ROCS BBQ to the ROCS Fresh Kitchen on Kelly Island Road in October, according to Kelly Roach, director of sales and marketing for R.M. Roach & Sons. “The barbeque market is really fun; we’re seeing a lot of barbeque lovers come out and support Smoke on the ROCS and give us great feedback,” she said. “You’ll see our barbeque menu continue to expand over the next few weeks to include smoked chicken and sausages as well as family dinners and several limited-time offers.”

Backed by its barbeque-loving management team and talented kitchen staff members who are dedicated to making the area’s best barbeque, ROCS plans to continue expanding its Smoke on the ROCS BBQ brand. “Our Fresh Kitchen teams have been fantastic at supporting our food expansion into barbeque,” said Nathan Cosner, director of ROCS operations. “We’re all excited with our future in barbeque, as there is a ton of growth potential for our mobile smoker in event and business catering in the region.”

Learn more about ROCS Local Market and Smoke on the ROCS BBQ at

About ROCS Local Market
ROCS Local Market is a family-owned and -operated business. A chain of 15 convenience stores and 8 Subways in the Eastern Panhandle of West Virginia and Maryland, ROCS is determined to be the best in the industry. The company’s focus is on its customers and offering them the freshest products, the friendliest store associates and the fastest service every day. To learn more about ROCS, visit

About R.M. Roach & Sons Inc.
One of the most widely recognized businesses in the Eastern Panhandle of West Virginia, R.M. Roach & Sons is the parent company of Roach Energy, ROCS Local Market (15 convenience stores and 8 Subways) and Sunfire Energy Solutions. Founded in 1953, R.M. Roach & Sons is a fourth-generation family business with a strong commitment to the community it serves. Over the years, the business has grown, and its products have developed, but its commitment has remained the same: provide FRIENDLY, EFFICIENT and INNOVATIVE energy and retail solutions for customers, employees and communities. To learn more about R.M. Roach & Sons, visit